What Is a URL Shortener? A Complete Beginner's Guide
Learn what a URL shortener is, how short links work, and why shortened URLs are useful for sharing and tracking link clicks.
A URL shortener converts a long web address into a shorter link that redirects visitors to the original destination.
How a URL shortener works
You submit a destination URL, the service assigns a unique short code, and the mapping is stored. When someone opens the short link, the service looks up that mapping and redirects the browser.
Why use short links?
Short links are easier to share in messages, social posts, email, and printed materials. With analytics, they can also help you review recorded click activity.
Are URL shorteners safe?
Because a short URL hides its destination, use links from trusted sources and choose a reputable shortening service.
See Togbiz plans or read how URL shortening works.