What Is Link Analytics? A Guide to Tracking Link Clicks
Learn what link analytics means, how click tracking works, and how to use link activity data to understand your shared URLs.
Link analytics is the process of collecting and reviewing activity associated with shared links.
How click tracking works
A visitor or automated system requests a short link. The platform can record an event according to its tracking implementation, then redirect the request.
Metrics need clear definitions
Total clicks count recorded events. A unique-visitor figure is an estimate based on a defined method and is not necessarily a count of unique people.
How to use link activity
Review activity to understand whether a distributed URL is being requested, compare links when supported, and identify destinations that deserve attention.